Project Honu · Est. 2026
More Than a Brand.
A Way of Life.
Project Honu is a community built around purposeful living, meaningful adventure, genuine connection, and service to others.
The Collection
Shop Project Honu
Purpose-driven apparel made for the trail, the gathering, and every day between.
Our Mission
Honor the Lives We've Lost.
Invest in the Lives Still Here.
Project Honu exists to honor the lives we've lost by investing in the lives we still have the privilege to serve.
Every piece of apparel helps Project Honu grow — funding community gatherings, outdoor experiences, veteran resource navigation, service initiatives, partnerships with veteran organizations, and future scholarships.
Learn About Project HonuOur Foundation
The Values That Guide Us
Life
Live intentionally. Embrace each day with purpose, gratitude, and service to others.
Longevity
Invest in your physical, mental, emotional, and spiritual health so you can continue showing up for the people and communities who need you.
Endurance
Keep moving forward through life's challenges with courage, humility, and perseverance.
The Standard
This Is a Way of Living
- Choose challenge.
- Take care of your health.
- Live with purpose.
- Serve others.
- Find adventure.
- Build genuine community.
Our Community
Because of This Community
As Project Honu grows, we will transparently document the people served, gatherings held, resources shared, scholarships awarded, partnerships created, and funds contributed to veteran causes.
Join Us
Keep Moving Forward — Together.
Join a community committed to health, challenge, service, adventure, and meaningful connection.
You're on the list — welcome to Project Honu.